Privacy Policy for Flower Delivery Bow Customers

Introduction

This Privacy Policy outlines the ways in which Flower Delivery Bow (“we”, “us”, “our”) collects, uses, stores, and protects your personal data. This policy is designed to assure customers ordering from Bow and the surrounding districts that their information is handled with the utmost care and in compliance with the UK General Data Protection Regulation (UK GDPR) and related data protection legislation.

Scope of this Privacy Policy

This Privacy Policy applies to all individuals who place orders with Flower Delivery Bow, whether through our website, by phone, or in person, in Bow and the neighbouring areas. By engaging with our services, you confirm that you have read and understood the terms outlined within this policy.

What Data We Collect

We may collect the following types of data when you place an order or interact with our services:

• Contact Information: Including your full name, delivery address, billing address, and telephone number.
• Recipient Information: Name, delivery address, and any message you wish to send with your delivery.
• Order Details: Such as product selections, delivery instructions, and transaction history with Flower Delivery Bow.
• Payment Information: While payments may be processed securely via third-party providers, some order meta-data such as payment confirmation and status may be retained.
• Communication Records: Details of communications with us, such as queries, feedback, or complaints submitted through web forms or in correspondence.
• Technical Information: When accessing our website, we may collect data including your IP address, device type, browser, operating system, and cookies data to enhance your online experience.

Lawful Basis for Processing

We process your personal data in line with one or more of the following lawful bases under UK GDPR:

• Contractual Necessity: To fulfil our contract with you by processing and delivering your order, communicating order updates, or handling customer service requests.
• Legitimate Interests: For the management and administration of our business, to improve our services, and for direct marketing (where permitted).
• Legal Obligations: To comply with legal and regulatory requirements, such as recordkeeping for tax purposes or responding to legal requests.
• Consent: Where we rely on your explicit consent for optional marketing or communications, you have the right to withdraw your consent at any time.

How We Use Your Data

Your information may be used for the following purposes:

• Processing your flower order and arranging for delivery.
• Managing payment and fulfilling contractual obligations.
• Communicating order status, updates, and responding to your inquiries.
• Providing customer support and after-sale services.
• Maintaining business records, accounts, and compliance with legal obligations.
• Improving our products, services, and website experiences.
• Sending service or promotional communications, if you have opted in.

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purpose it was collected for, including satisfying any legal, accounting, or reporting requirements. Retention periods will depend on the nature of the information and our legal obligations:

• Order information and transaction history: Retained for up to seven years in line with tax and legal recordkeeping requirements.
• Customer service communications: Typically kept for up to three years for reference and quality assurance.
• Marketing preferences: Retained until you opt out or withdraw consent.

When no longer required, your data will be securely deleted or anonymised.

Data Processors and Third Parties

We may share your data with trusted third-party service providers ("processors") as necessary for the operation of our business, such as:

• Payment service providers for secure processing of your payments.
• Delivery partners to ensure your order is delivered as requested.
• IT and website maintenance providers to ensure the security and stability of our platforms.
• Professional advisors such as accountants or legal advisers, where needed to comply with obligations.

All processors are contractually bound to comply with UK GDPR and to process your data only for specified purposes, following strict confidentiality and security measures. We do not sell or rent your personal data to third parties for marketing or other purposes.

International Transfers

Personal data is generally processed within the United Kingdom. If it becomes necessary to transfer your data outside the UK or European Economic Area (EEA), we will ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your information.

Security of Your Data

We take information security seriously and have implemented technical and organisational measures to protect your personal data from accidental loss, theft, unauthorised access, disclosure, or alteration. Access is restricted to authorised staff and partners who need it for legitimate business purposes.

Your Rights

Under UK GDPR, you have several rights in respect of your personal data:

• Right to Access: Request access to your personal data and information about how we process it.
• Right to Rectification: Request correction of inaccurate or incomplete personal information.
• Right to Erasure: Ask for your personal data to be deleted where there is no justifiable reason for its continued use.
• Right to Restriction: Request restriction of processing under certain circumstances.
• Right to Data Portability: Request transfer of your data to another service provider, where technically feasible.
• Right to Object: Object to processing in certain situations, such as direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time.

To exercise these rights or for more information about how your data is handled, please contact us using the details provided on our website or as indicated in our customer communications.

Updates to This Policy

We may review and update this Privacy Policy from time to time. Any changes will be reflected on our website and will take effect from the date of publication. We encourage you to review this policy periodically to remain informed about how we protect your personal data.

Contact and Complaints

If you have any questions, concerns, or complaints about how your data is used, please get in touch with us through the contact methods listed on our website. If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority.

Thank you for choosing Flower Delivery Bow. Your privacy is important to us, and we are committed to handling your data responsibly and transparently.